Computer and video sports analysis has profit potential for clubs that appeal to the recreational sports enthusiast in each member.
By Patrick Fagen
Recent trends in video and computer applications are providing new profit opportunities for fitness facilities. While computers and software are commonly used for membership tracking, body fat analysis, fitness testing and exercise programs, they can now be used to provide sports movement analysis. Advances in high-speed video and graphics have made movement analysis programs easier to implement and more affordable. With minimal capital investment and instructor training, facilities can offer this unique service to attract new members, increase revenue and gain an edge over their competitors.
Video motion analysis
Video motion analysis has been available as an advanced training technique for several years. Yet, in the past, only elite athletes and sports programs were able to afford the expensive equipment and special technical support required to maximize its potential. The golf industry was the first to introduce the application on a large scale to the general public. Golf instructors offered stroke analysis as a unique training tool, which accelerated the learning curve by providing visual feedback to complement professional instruction. Teaching professionals, trainers and coaches from other sports soon recognized the potential benefits of applying the technology to their particular fields, and widespread use of this advanced teaching technique emerged.
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