Now, as hardware costs continue to drop dramatically, it is only a matter of time before video analysis becomes commonplace in all areas of sports training. Health and racquet clubs with clients who regularly participate in elite or recreational sports are ideally positioned to take advantage of this trend.
Implementing a sports video analysis program in the club setting is similar to starting any new program. Steps include assessing member and facility needs, creating a budget, allocating and preparing appropriate space, purchasing necessary equipment, hiring qualified instructors and marketing the program.
Member needs
Member needs can usually be assessed by using clientele demographics. A tennis and racquetball club is ideally suited for racquet stroke analysis, while a country club would want to offer both golf and tennis analysis. Other facilities that may benefit from offering video analysis include ski resorts, softball complexes, gymnastics and karate studios, and fitness centers that offer sport-specific training. One of the largest markets is college and high school athletic departments, which can utilize the same equipment for all of their teams’ needs. Multipurpose athletic clubs should conduct member surveys to determine needs. Since the same equipment can be adapted to almost every sport, clubs should remain flexible in the initial marketing stage, and adapt to particular demands as they arise.
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