Table 1 shows the minimum requirements for each approach. Consultation with video and computer specialists is highly recommended prior to purchasing equipment.
Staff
As with most special programs, hiring qualified instructors who are capable of maximizing the system benefits is essential to ensure the program’s success. To offer a quality product, a certified teaching professional or experienced coach must be recruited and trained on the use of the equipment. Professional organizations can provide a list of certified teaching pros in your area, and local college or high school athletic departments may have coaches interested in using the system. Paying instructors on a subcontract basis, or charging them rental fees for use of the equipment and space, are the two best methods of compensation.
Marketing
Most of the marketing for this system will be through word-of-mouth from club members and through your club newsletter. An open house with free demonstrations is an ideal way to launch the program and create member excitement. Advertising at local sporting goods stores and at golf and tennis pro shops is a cost-efficient method to reach your target market. Demonstrations at tournaments and sporting events also spread the word of the availability and effectiveness of this unique training program. Contact the leaders of local sports programs through parks and recreation departments, high schools and community colleges, and offer free demonstrations to players and teams.
Summary
Establishing a video analysis center at your facility can be a profitable and popular program that will set you apart from your competitors. With limited space and minimal initial equipment costs, such a program is possible in most facilities. The key is to have qualified instructors with expertise in both athletic training and the proper use of video analysis equipment. Many clubs have members or staff with the necessary video and computer knowledge who can assist in the setup of equipment and training of instructors. Once the program is established, it should expand in popularity and profitability.
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