In addition to a great instructor, variety is key to keeping your current members happy, and to attracting new members. Variety means offering a number of different classes, but it also means offering some of those classes at different levels for your more advanced or lessexperienced participants.

Remember, you want to keep those loyal members who show up for your 6 a.m. step class interested and challenged. You also don’t want to scare away new exercisers who may participate in a class that is too difficult for them if your club doesn’t offer a beginninglevel class.

Offering different types of classes means keeping up with the trends, finding out what new classes your members are interested in and what current classes you can get rid of.

Pre-packaged group programs offer equipment, marketing, choreography, music and more. Or, you can be creative and develop your own classes (see One Club’s Solution). The important thing is not how cutting-edge your classes are, but how much your members actually like what you offer.

Tags: choreography, marketing, programs

This entry was posted on Thursday, January 19th, 2012 at 5:50 pm and is filed under Fitness. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.